June 19, 2024

Mid Designer

Breakaway from the pack

6 web design trends to watch in 2023

Since its inception in the mid-1990s, the web has been an interactive place. In 2023, we expect user immersion to be integral to all facets of web design. That includes the technology to empower web users to participate in shaping their own experience of the web — not just in the metaverse or Web3 or whatever turn the digital zeitgeist takes next, but also in small yet meaningful parts of their daily internet use. 

Given this focus on more immersive experiences, we’ve outlined 6 top trends that are worth watching in the world of web design, which range from a new (old) aesthetic, to parallax scrolling and beyond.

01. Y2K aesthetic

web design trends 2023 - beige background webpage with text in bubbles

Designer Christopher Nelson’s personal portfolio site references Y2K design with clean, flat-color, sticker-like images and pixelated fonts (Image credit: Webflow)

The early 2000s style has made a comeback over the last few years in everything from music to fashion to art. This trend has carried over to web design, where we expect the nostalgia wave — particularly the Y2K aesthetic — to continue to grow and develop. By capitalising on wider trends like Y2K, designers can help site visitors connect better with their sites and create relatable experiences that encourage visitors to immerse themselves.