February 21, 2024

Mid Designer

Breakaway from the pack

Digital Marketing Expert Empowers Small Business Owners

Adebukola Ajao is an on the internet electronic advertising and marketing guru geared up to help tiny firms with the resources to compete. 

A 2021 graduate of Northeastern, Ajao was lately honored with a Gals Who Empower Innovator Award in the youthful graduate alumnae group for her creation of For All Matters Digital.

Born and lifted in Boston, Ajao grew up throughout the street from Northeastern’s campus. As an undergraduate university student, she labored with the university’s John D. O’Bryant African American Institute to commence a social justice activist coalition.

During that time, she also commenced BDY Seek the advice of, an on-line advertising company. But she swiftly realized she required to more her training if she required to expand her small business. So she applied to Northeastern’s graduate method in electronic internet marketing. She was accepted and gained a scholarship. 

That plan authorized Ajao to mix her passion for advertising and encouraging underserved Black-owned companies.

“During my time as a small business operator, as a university student, I also needed to leverage my digital advertising awareness to influence Black lives,” Ajao suggests. 

Headshot of Adebukola Ajao, owner of BDY Consult marketing agency
Adebukola Ajao, owner of BDY Seek the advice of marketing company, poses for a portrait in ISEC. Ajao is one of the 2023 Women Who Empower award winners. Photograph by Alyssa Stone/Northeastern University

Ajao is presently balancing three jobs. During the day, she functions at Brookline Substantial College as a job manager, supporting students explore their entrepreneurial chances and protected college or university scholarships. 

At evening, she functions as an adjunct professor at Northeastern, teaching in the very same program she earned a diploma from. 

In in between, Ajao is effective on her business enterprise. She has a staff of 6 people located all over the region. BDY Seek advice from is effective to assist modest enterprise owners see by themselves as entrepreneurs. 

“My slogan is, ‘if you are in business, marketing is your small business,’” Ajao says. “It’s important for each individual small business proprietor to have a functioning, going for walks awareness of marketing and advertising at all situations.”