Published May 30, 2023
Industry Overview of Digital Marketing Market
IMARC Group, a leading market research company, has recently releases report titled “Digital Marketing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global digital marketing market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
What is Digital Marketing?
Digital marketing represents promoting products or services through online and social media channels. It employs various techniques to improve brand awareness and generate leads, such as pay-per-click (PPC) advertising, search engine optimization (SEO), email, content, influencer marketing, and social media marketing. Compared to alternative practices, digital marketing offers several advantages, including the ability to target precise audiences based on interests, demographics, and behaviors and customize campaigns that cater to the unique needs and preferences of customers. In addition to this, it aids in tracking various metrics, such as click-through rates, website traffic, conversion rates, and customer engagement, to gain insights into consumer behavior. As a result, digital marketing is an essential component of modern trade strategies among several businesses to engage and reach potential customers.
How Big Is the Digital Marketing Market?
Market Size in 2022
US$ 322.2 Billion
Market Forecast in 2028
US$ 689.8 Billion
Growth rate (2023 to 2028)
CAGR of 13.62%
Base Year of the Analysis
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What Are the Growth Prospects and Trends in The Digital Marketing Industry?
The growing popularity of online channels among consumers for making purchasing decisions, owing to the increasing internet penetration, is primarily driving the digital marketing market. Besides this, the extensive utilization of connected devices has created a highly developed ecosystem backed by several media companies and information and communication technology (ICT) services providers, which is further augmenting the market growth. Moreover, the inflating investments by the leading businesses in digital marketing to reach a larger customer base, on account of the shifting prominence toward personalized experiences, are also catalyzing the global market. Apart from this, the elevating demand for mobile devices, including smartphones and tablets, the emergence of various social media platforms, and the rising volume of video content are acting as significant growth-inducing factors. Furthermore, the expanding e-commerce industry, the emerging trend of online shopping, and the escalating usage of omnichannel trade by companies to provide a seamless and consistent customer experience are expected to bolster the digital marketing market in the coming years.
What is included in market segmentation?
The report provides detailed segmentation of the global digital marketing market based on based on product type, caliber, guidance, lethality, application and region.
Digital Channel Insights:
- Email Marketing
- Search Engine Optimization (SEO)
- Interactive Consumer Website
- Online/Display Advertising
- Blogging and Podcasting (Including Microblogging)
- Social Network Marketing
- Mobile Marketing
- Viral Marketing
- Digital OOH Media
- Online Video Marketing
End Use Industry Insights:
- Media and Entertainment
- North America
- Asia Pacific
- South Korea
- United Kingdom
- Latin America
- Middle East and Africa
The report provides a comprehensive analysis of the industry key players listed below:
97th Floor, Cuker, Disruptive Advertising, Ignite Visibility, Location3 Media, PB&J Promotions LLC, Rise Interactive (Quad), Split Reef LLC, Thrive Internet Marketing Agency, TopSpot Internet Marketing, WebFX, Webimax, etc.
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