September 30, 2023

Mid Designer

Breakaway from the pack

OAAA Appoints Ad Industry Champion Julie Thompson as EVP & CMO

The Out of House Promoting Association of The united states (OAAA), the top trade group representing the overall OOH advertising and marketing industry, has appointed Julie Thompson as Govt Vice President and Main Advertising and marketing Officer. She will report to OAAA President & CEO Anna Bager.

To match OAAA’s capabilities with the increasing requires of its members and the growing market, Bager is also promoting two crucial skills targeted on sector advancement and internet marketing: Jeff Jan has been elevated to Executive Vice President of Tactic & Growth, and Kate Scanlan has been promoted to Senior Director of Advertising and marketing. The development of this new team will additional Bager’s development aims for OAAA in services of its member corporations.

Today’s information reflects OAAA’s determination to the expertise necessary to expand the achieve, impact, and affect of OOH advertising and marketing at a pivotal second. OOH advertising earnings in the US increased 20.7% in 2022 in contrast to the preceding yr, accounting for $8.6 billion. This marked a important milestone for 00H, with 2022 outpacing the prior information established in 2019. In actuality, 00H grew more quickly than any other main advertisement medium past calendar year, according to exploration from Magna World wide, a foremost media intelligence firm.

A well-known advocate for the advertising and marketing industry, Julie Thompson has a depth of knowledge in media, tech, and innovative company industries in addition to key trade associations. She has served in management or advisory roles at IAB, 4A’s, IAA, Yahoo, PopSugar, Turner Broadcasting, Tumblr, TED, Fallon, and Leo Burnett Around the globe, and as founder at juliethompsoninc. She is poised to showcase OOH’s strengths, its creative canvases, and its at any time-developing influence in driving buyer getting choices. She will engage in a pivotal function in marketing the trade team and the complete OOH marketplace.

“We brought Julie on board as an advisor 3 many years ago, and in modern months she took on the purpose of interim CMO. She’s a tested and beneficial member of our group currently, and her enthusiasm for the medium is contagious. Julie will operate with and recommend our member firms and leaders of organizations and brands to winner the electricity of OOH, supporting to make it the medium of selection to shift customers,” Bager mentioned. “Julie’s advertising know-how, along with her comprehensive network, will serve us well in sharpening and widening OAAA’s impact at this specific instant of transformative chance for the business.”

“Across my total job, I’ve generally admired daring, breakthrough out of dwelling executions and their impact on people. From the major world models to the smallest neighborhood enterprises, we’re heading to establish that OOH is getting to be the most beloved medium for advertisers and shoppers alike,” said Julie Thompson, CMO, OAAA. “I’m certainly excited to operate with the industry’s leaders, alongside with the talented crew at OAAA, to elevate OOH into its rightful, top place in the advertising and marketing blend.”

Jeff Jan’s promotion from Head of Business Initiatives to EVP, Tactic & Growth strengthens the organization’s leadership staff, bringing comprehensive expertise and skills in executing profits-driving progress strategies. His complete understanding of the OOH marketplace will be instrumental in driving the organization’s objectives and boosting its sector placement. He will carry on to deal with all committees, working groups, councils, task forces, and will travel key market initiatives, which includes study, expectations, and methods. Prior to OAAA, the 23-calendar year industry veteran held critical positions at several companies, together with Billups, Venables Bell & Partners, Wieden + Kennedy, TBWA/Chiat/Working day, and Crispin Porter + Bogusky.

Kate Scanlan’s promotion to the part of Senior Director of Marketing and advertising is a testament to her extraordinary contributions to the firm over the very last calendar year. In addition to her existing purpose as material advertising and marketing and communications direct, she will get on new tasks, these kinds of as driving current market engagement strategies, electronic marketing operations, and believed leadership initiatives. Prior to OAAA, Scanlan spent 15 decades increasing the editorial crew at Captivate right before growing her OOH horizons writing for

Tune in to MTC Podcast for visionary Martech Tendencies, Martech News, and speedy updates by small business specialists and leaders!!!